A well-known global home furnishing brand faced the challenge of adapting to the changing needs and expectations of customers in the digital era. They recognized the importance of enabling their co-workers to deliver an exceptional in-store experience. However, outdated digital tools and inefficient store operations posed obstacles to achieving this goal.
To address these challenges, the brand partnered with tretton37 to create an intuitive and intelligent store merchandising tool. The collaboration involved assembling a cross-functional product team that leveraged data-driven insights and adopted an agile approach to developing a solution tailored to the brand's specific needs. The tool was designed to optimize workflow, enhance decision-making, and improve the overall shopping experience.
The team chose to implement the solution as a Progressive Web Application (PWA), combining the best aspects of web and mobile applications. This choice allowed for a seamless and responsive user experience across different devices, eliminating the need for separate native applications. The PWA approach also enabled faster development and deployment, ensuring the timely availability of the tool to co-workers.
After the development process and thorough testing, the brand successfully launched the new store merchandising tool in selected markets. Studies conducted in stores showed significant improvements in operational efficiency and positive feedback from co-workers, indicating the effectiveness of the new tool in enhancing both customer experiences and co-worker satisfaction. This success paved the way for future advancements, including the integration of actionable insights and intelligent merchandising concepts, ensuring continued customer satisfaction and co-worker job satisfaction.