My name is Arman Momeni and I'm 35 years old. Born in Iran but moved to Lund, Sweden, in 1990. Now I live in Stångby, Lund-isch, with wife and four (4) kids. I've been working with e-commerce/retail for about 12 years now.

Had my own business, employed as e-commerce manager, worked as a consultant. So, pretty much everything from sending out parcels to buying AI software. If I had to teach anyone coming in to e-commerce anything, it would be the following: Don't buy advertisement at Flashback. I did.

When not working or spending time with my family, I'm chairman of the board of Lunds best football club, Torns IF, playing in division 1. (Third highest divison in Sweden). I work with football players such as Anel Ahmedhodzic, Erdal Rakip, Armin Gigovic, Dejan Kulusevski, Max Svensson, Dennis Hadzikadunic and many more as a sponsorship developer, now with Clean Drinks and Proteinbolaget. It's a hobby that keeps my football addiction in place.

I love food. I hate cooking.